The Canadian Virtual Education Fairs target primarily multilingual international students in From Europe, North, West and Central Africa.

These bilingual virtual student fairs showcasing the range of educational programs offered across Canada will not only help Canada diversify the provenance of international students, they will also make it possible to diversify the places where they will study in Canada. The current crisis related to COVID-19 will have a direct impact on student mobility. It will also have an impact on the ability of Canadian institutions to reach the limited number of students who are exploring their study abroad options.

One of the key initiatives related to the international education strategy is the development of a targeted digital marketing strategy. Participation in the Canadian Virtual Education Fair will allow Canadian institutions to optimize their resources while giving more international students the opportunity to explore study opportunities in Canada or online.

 AFRICA

SCHEDULE

DATE: November 25-26, 2022

TARGETED REGION: AFRICA

In particular, Algeria, Benin, Burkina Faso, Cameroon, Cape Verde, Central African Republic, – Chad, Côte d’Ivoire, Democratic Republic of the Congo, Gabon, Gambia, Guinea Bissau, Guinea-Conakry, Mali, Mauritania, Mauritius, Morocco, Niger, Republic of the Congo, Senegal, Togo and Tunisia.

A B2B Networking Session is scheduled for November 25th 2022. A great opportunity to connect with Africa’s top schools, colleges and universities.

REGISTRATION FEES

==> Exhibitor fees of $1500/day cover two (2) days of interaction with students and their families including:

– Day 1: B2B and Networking with Guidance Counsellors and Local School Representatives. Exhibition Hall open for institutions

– Day 2: Networking session with local partners. Exhibition Hall Open to the public from 8:00 am to 4:00 pm EST

==> Possibility of offering a workshop specific to your institution and showcasing your specific events or programs throughout the year. Ask us about these options at: info@canadianvirtualservices.com

WHAT IS INCLUDED IN THE FEES?

Each exhibitor will have access to:

• A user-friendly and attractive virtual exhibition space, decorated and personalized with its own visual identity;
• A custom-designed booth to meet the expectations of each institution;
• Respect for the institution’s trademark; 
• Special highlights of flagship programs identified by the institution;
• Unlimited number of representatives during the show;
• The possibility of placing a variety of digital communication media online (videos, downloadable documents, links, presentations, contacts, social networks etc.); 
• B2B and networking opportunities with guidance counsellors and representatives of local institutions;
• Possibility to speak through a dedicated live conference or via pre-recorded video provided by exhibitors (at an additional cost);
• The possibility of having student interviews before or during the fair (material provided by the institution);
• Technical support before, during and after the fair;
• Institutional promotion on social networks;
• The possibility of carrying out a targeted campaign to draw attention to the institution by means of an e-mail campaign to pre-registered visitors before the fair, or to all visitors after the fair (for an additional fee)
• Possibility of targeting by sector, geographical area or programs of interest.  Targeting could even be refined according to the needs of the institution;
• Targeted e-mailing to Canadian Virtual Services databases including hundreds of school guidance counsellors, thousands of schools, students and their parents;
• Promotion in selected local community newspapers or on targeted platforms; 
• A media campaign to increase visibility among regional and local schools, Parent Teacher Federations, and municipal and chamber of commerce officials responsible for school guidance.
• An aggressive campaign during the four weeks leading up to the fair targeting parents and students;
• Promotional campaign in the general and specialized print media
• E-marketing campaign;
• Media Relations Campaign;
• Targeted e-mail campaign to local influencers who will be amplifying the marketing campaign with students, community and public organizations;
• Access to the list of participants who have visited their site and the information they provided when registering;
• The production of a detailed report of visitors to the booth including biometric data as well as information on education level, fields of interest, programs, institutions and regions sought.